Digital Marketing


Connecting China and European markets, helping member companies build cross-border brand influence and digital growth capabilities

In the context of the rapid development of the global digital economy, entering the international market requires not only high-quality products and services but also an understanding of customer needs, business cultures, digital channels, and brand communication methods in different countries.

The Shandong Chamber of Commerce in Belgium integrates cross-border business networks, digital technological capabilities, and professional service resources for member companies in China, Belgium, and other European countries. It provides support for international brand building, digital market entry, content dissemination, customer outreach, cross-border e-commerce, and digital transformation.

Our services emphasize two-way market connection:

Helping Chinese companies enter the Belgian and European markets;

Helping Belgian and European companies understand the Shandong and Chinese markets;

Promoting brand cooperation, digital channel development, and long-term business connections between Chinese and European companies.

We focus not just on short-term advertising but on helping companies gradually build long-term digital capabilities that can transcend language, culture, and market boundaries.

Two-Way International Market Entry

We provide international market entry support for Chinese, Belgian, and European markets, tailored to the development goals of different member companies.

For Chinese companies looking to enter the European market, we can focus on:

  • European target market analysis
  • Customer segment identification
  • Brand internationalization positioning
  • European digital channel planning
  • Multi-language content strategy
  • B2B and B2C market entry paths
  • European customer development
  • Local partnership connections

For Belgian and European companies looking to enter the Chinese market, we can focus on:

  • Initial analysis of the Chinese market
  • Shandong industry and business opportunities
  • Understanding Chinese customer segments
  • Brand localization
  • Awareness of the Chinese digital ecosystem
  • Connecting with potential partners
  • Business exchanges and market exploration
  • Support for China-Europe project cooperation

International Branding and Cross-Cultural Communication

Different markets have different languages, consumption habits, business cultures, and brand perception methods.

Based on the company's development stage and target market, support can be provided in the following areas:

  • International brand positioning
  • Brand value proposition
  • Cross-cultural brand expression
  • Product selling points refinement
  • Company story and brand story
  • Multi-language content strategy
  • International market communication
  • Brand digital image
  • Target market competitive analysis

Helping member companies gradually move from simple "product export" or "market entry" to long-term brand building.

Digital Market and Customer Outreach

Based on the company's target market, customer base, and business model, we can assist in planning suitable digital market pathways.

Relevant areas may include:

  • Company website and digital platforms
  • International independent websites
  • Search engine marketing
  • Social media communication
  • B2B digital customer acquisition
  • B2C customer outreach
  • Content marketing
  • Email marketing
  • Customer relationship management
  • Digital advertising
  • Data analysis and continuous optimization

Cross-Border E-commerce and Digital Channels

For member companies wishing to expand international business through online channels, relevant support can be provided based on specific product categories, target markets, and business models.

Relevant areas may include:

  • Cross-border e-commerce strategy
  • International independent website planning
  • Product page optimization
  • Digital customer experience
  • B2B and B2C channel selection
  • Online customer service processes
  • Digital payments and business processes
  • Content and sales synergy
  • Customer data and long-term relationship management

B2B International Customer Development

For manufacturing companies, export companies, technology companies, and professional service organizations, digital markets can be an important tool for international business expansion.

Based on enterprise needs, support can be provided in the following areas:

  • Target customer profiling
  • Prospective company research
  • International B2B channel planning
  • Professional content dissemination
  • Business lead generation
  • Potential customer communication
  • Customer relationship management
  • Business follow-up support
  • Market feedback consolidation

AI and Enterprise Digital Transformation

The Chamber of Commerce focuses on new opportunities brought by artificial intelligence, data technology, and digital platforms for international business cooperation.

Based on the needs of member companies, relevant professional resources can be connected in the following areas:

  • AI application scenario identification
  • Enterprise digital strategy
  • Data-driven market analysis
  • Intelligent customer service
  • Digital business processes
  • AI content and marketing tools
  • Digital platform planning
  • Exploration of new business models

Synergy with "Ouchan Living Room"

The "International Brand and Digital Market Services" can form online and offline synergy with the Chamber's "Ouchan Living Room" project.

For Chinese companies looking to enter the European market, this can be combined with:

  • Product sample display
  • European customer experience
  • Business reception
  • Digital content dissemination
  • Market feedback collection
  • Connecting with potential partners

For Belgian and European companies looking to enter the Chinese market, connections can be made based on project needs to:

  • Shandong enterprise network
  • Chinese partners
  • Business exchange opportunities
  • Market information resources
  • Cross-border cooperation projects
  • Digital market support

Through a combination of physical display, digital communication, and business networks, we promote more sustained two-way cooperation between Chinese and European enterprises.

Which member companies are suitable?

This service is for:

  • Shandong and Chinese companies looking to enter the European market
  • Belgian companies looking to enter the Shandong and Chinese markets
  • European companies seeking Chinese partners
  • Manufacturing companies looking to build international brands
  • Brand companies developing cross-border e-commerce
  • B2B companies seeking international clients
  • Technology and innovation companies
  • Professional service organizations
  • SMEs hoping to drive digital transformation

Member Services and Professional Project Support

"International Brand and Digital Market Services" is an important part of the Belgian Shandong Chamber of Commerce's member service system.

Basic consultation, needs communication, market information exchange, and resource connection are provided based on Chamber member categories and relevant member benefits.

For in-depth needs involving specialized market research, brand strategy, digital platform construction, content creation, multi-language communication, cross-border e-commerce, digital advertising, customer development, data analysis, AI applications, and long-term market operations, specific service plans can be formulated based on the company's actual situation.

Professional projects beyond the scope of basic member services can be independently evaluated, quoted, contracted, and executed by relevant independent professional service organizations based on specific project content.

Professional Project Support

AUPM SRL

AUPM SRL is a pet tech and digital innovation company headquartered in Brussels, Belgium.

With its independent pet tech brand Veggizoo and flagship product Veggizoo One at the core of its innovative practices, AUPM continuously explores the integration of smart hardware, artificial intelligence, data technology, digital platforms, and sustainable product design.

Based on its practical experience in European market operations, cross-border business, brand building, digital strategy, and innovation projects, AUPM also provides professional project support to companies with international development needs.

In international brand and digital market projects, AUPM can provide professional support in brand and digital strategy, cross-border digital channels, content dissemination, digital platform planning, data analysis, AI and digital innovation, and project coordination, depending on specific cooperation arrangements.