MCN Marketing


Connecting Brands, Content Creators, and International Markets

In today's rapidly developing digital media landscape, consumers, corporate clients, and business partners are increasingly learning about brands, products, and corporate values through content.

The Belgian Shandong Chamber of Commerce, serving member companies in China, Belgium, and other European countries, integrates cross-border business networks, content dissemination resources, and professional service capabilities to provide support for international content dissemination, creator collaboration, brand storytelling, short videos, live streaming, and cross-cultural communication.

Our goal is not simply to pursue traffic, but to help member companies build more authentic, credible, and sustainable international communication capabilities based on their target markets, customer segments, and brand positioning.

Our services emphasize two-way market connections:

Helping Shandong and Chinese enterprises enhance brand visibility in the Belgian and European markets;

Helping Belgian and European enterprises strengthen communication and connection with the Shandong and Chinese markets;

Promoting long-term cooperation between Chinese and European brands, enterprises, creators, and business networks.

International Content Communication Strategy

Consumers and corporate clients from different countries, languages, and cultural backgrounds have distinct ways of understanding content.

Based on the development stage, target market, and customer segments of member companies, support can be provided in the following areas:

  • International content communication strategy
  • Target audience analysis
  • Brand communication theme planning
  • Product value expression
  • Corporate story planning
  • Founder and management content
  • Cross-cultural content localization
  • Multilingual content coordination
  • B2B and B2C content strategy
  • International market communication path planning

Helping enterprises transition from simply "publishing content" to long-term brand communication with clear market objectives.

Content Creator and Partner Connection

Based on enterprise product categories, brand positioning, target markets, and project requirements, we can assist in exploring suitable content creators and communication cooperation resources.

Related support may include:

  • Creator resource research
  • Initial screening of collaborators
  • Brand and creator matching
  • Communication of collaboration needs
  • Content direction coordination
  • Product experience collaboration
  • Brand story collaboration
  • Industry professional collaboration
  • B2B opinion leader collaboration
  • Exploration of long-term brand partnerships

We value authentic matching between creators and brands, rather than simply pursuing follower count.

Short Videos and Digital Content

Based on enterprise brand positioning and target markets, digital content can be planned for different communication scenarios.

Related formats may include:

  • Product introduction short videos
  • Product usage scenarios
  • Brand story
  • Company interviews
  • Founder interviews
  • Factory and production stories
  • Technology and innovation content
  • Customer cases
  • Event and exhibition content
  • International cooperation stories
  • Social media content
  • Multilingual digital assets

Through continuous content creation, we help enterprises gradually form digital brand assets that can be accumulated long-term.

Live Streaming and Remote Demonstrations

For enterprises that need to display products, introduce projects, or communicate with overseas clients across borders, live streaming and remote demonstration solutions can be explored based on specific needs.

Related formats may include:

  • Live product demonstrations
  • Remote product explanations
  • Online company introductions
  • New product launches
  • Thematic interviews
  • Exhibition site content
  • Business event live streams
  • Creator collaboration content
  • Online Q&A and interaction
  • Cross-border market communication

Live streaming and remote demonstrations can synergize with corporate websites, digital channels, and other marketing activities, improving the efficiency of cross-border communication.

Cross-Cultural and Multilingual Communication

International communication is not just about language translation; it also requires understanding the cultural background, communication styles, and customer perceptions of different markets.

Based on project needs and actual service conditions, relevant professional resources can be coordinated for:

  • Multilingual content support
  • Brand message localization
  • Product expression optimization
  • Cross-cultural communication advice
  • International business content
  • Market adaptation
  • Content review and coordination
  • International communication material organization

Helping member companies reduce communication barriers caused by language and cultural differences.

B2B Professional Content and Corporate Influence

International content communication is not only applicable to consumer brands but also to manufacturing enterprises, technology companies, and professional service organizations.

For B2B enterprises, support can be provided in the following areas:

  • Corporate professional content
  • Industry insights
  • Technical capability introduction
  • Manufacturing and supply chain advantages
  • Case studies
  • Management perspectives
  • Innovation projects
  • Sustainable development practices
  • International cooperation cases
  • Professional network communication

Helping enterprises build credibility through professional content and supporting long-term international client development and partnership building.

Synergy with "Ouchan Living Room"

"International Content Communication and Creator Collaboration" can form online and offline synergy with the Chamber's "Ouchan Living Room" project.

Member companies can conduct the following through "Ouchan Living Room":

  • Product sample display
  • Physical experience
  • Business reception
  • Business exchanges
  • Market feedback collection

Combined with content communication services, they can also carry out:

  • Product short videos
  • Live streaming tours
  • Creator experiences
  • Company interviews
  • Brand stories
  • Remote product demonstrations
  • Digital content dissemination

Through a combination of physical display, content dissemination, and business connections, we help enterprises establish a more authentic and sustainable international market presence.

Synergy with International Brand and Digital Marketing Services

Content communication is not an isolated marketing activity.

This service can synergize with the Chamber's "International Brand and Digital Marketing Services" to connect according to enterprise needs:

  • Brand positioning
  • International market strategy
  • Digital channel planning
  • Content communication
  • Search and social media
  • B2B client development
  • Data analysis
  • Continuous market optimization

Helping enterprises form a complete path from brand strategy and content creation to market reach.

Two-Way International Market Cooperation

This service is aimed at member companies in China, Belgium, and other European countries.

For Shandong and Chinese enterprises looking to enter the European market, we can particularly support:

  • European brand content
  • Localization communication
  • European creator collaboration
  • Product experience content
  • Corporate international image
  • Multilingual communication

For Belgian and European enterprises looking to connect with the Shandong and Chinese markets, we can particularly support:

  • Analysis of Chinese market communication needs
  • Enterprise and brand content localization
  • Shandong business network connection
  • Exploration of Chinese cooperation resources
  • Sino-European brand cooperation
  • Cross-border content projects

Promoting more two-way, open, and long-term cooperative relationships between Chinese and European enterprises.

Which Member Companies are Suitable?

This service is particularly suitable for:

  • Shandong and Chinese enterprises looking to enter the European market
  • Belgian enterprises looking to enter the Shandong and Chinese markets
  • European enterprises seeking international communication opportunities
  • Consumer brands and innovative brands
  • Manufacturing enterprises and export enterprises
  • Technology and digital enterprises
  • B2B enterprises
  • Professional service organizations
  • SMEs looking to build international brand influence
  • Enterprises needing short video, live streaming, and digital content support

Our Service Model

Enterprise submits request

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Initial communication and brand analysis

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Define target market and target audience

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Formulate content and cooperation directions

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Match suitable communication resources

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Content planning and project implementation

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Market communication and feedback collection

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Continuous optimization and follow-up cooperation

Member Services and Professional Project Support

"International Content Communication and Creator Collaboration" is an important component of the Belgian Shandong Chamber of Commerce's member service system.

Some basic consultations, needs communication, resource connections, and direction suggestions can be provided based on the Chamber's membership categories and relevant member benefits.

For in-depth needs involving specialized content strategy, creator collaboration, short video production, live streaming projects, multilingual communication, brand content, long-term digital operations, and international market communication, specialized service plans can be developed based on the actual situation of the enterprise.

Professional projects beyond the scope of basic member services can be independently evaluated, quoted, contracted, and executed by relevant independent professional service organizations based on specific project content.

Professional Project Support

AUPM SRL

AUPM SRL is a pet tech and digital innovation company headquartered in Brussels, Belgium.

AUPM, with its independent pet tech brand Veggizoo and flagship product Veggizoo One as core innovation practices, continuously explores the integration of smart hardware, artificial intelligence, data technology, digital platforms, and sustainable product design.

Based on its practical experience in European market operations, cross-border business, brand building, digital strategy, content communication, and innovative projects, AUPM can serve as one of the professional service partners to provide professional support for relevant international content communication projects.

Depending on the specific cooperation arrangements, relevant support may include:

  • Content and communication strategy
  • Brand digital content
  • Cross-border market communication
  • Creator collaboration coordination
  • Short videos and digital assets
  • Live streaming and remote demonstrations
  • Project coordination and execution
  • AI and digital content innovation

Apply for International Content Communication Services

If your company is considering:

  • Enhancing international brand influence
  • Entering the European or Chinese market
  • Engaging in content creator collaboration
  • Producing international market content
  • Showcasing products through short videos
  • Conducting live streaming and remote demonstrations
  • Building B2B professional influence
  • Promoting Sino-European brand cooperation

Welcome to contact the Belgian Shandong Chamber of Commerce and share your company's needs with us.

We will help you understand the relevant member services and professional support plans based on your company's characteristics, target market, and development stage.

info@eulu.org