Auchan Living Room
Product Display and Business Exchange Platform Connecting China and European Markets
"EUShang Living Room" is a service project initiated by the Shandong Chamber of Commerce in Belgium for its members in China, Belgium, and Europe, focusing on product display, business exchange, and market connection. It aims to help enterprises display their products, understand the market, gather feedback, and connect with potential customers and partners in a more flexible and efficient way.
"EUShang Living Room" serves not only Shandong and Chinese enterprises aspiring to enter the European market but also Belgian and European enterprises seeking to understand the Shandong and Chinese markets and find Chinese partners.
Through offline displays, digital dissemination, business receptions, and member network connections, we aim to foster more authentic, sustained, and mutually beneficial business cooperation between Chinese and European enterprises.
Two-Way Market Connection
For Shandong and Chinese enterprises, "EUShang Living Room" can help establish an initial display window in the Belgian and European markets, reducing fixed investment during market exploration, and enhancing product visibility and brand credibility.
For Belgian and European enterprises, "EUShang Living Room" can serve as an exchange platform to understand Shandong industries, connect with Chinese enterprises, and explore cooperation opportunities in the Chinese market.
Through this project, the Chamber of Commerce hopes to achieve:
Chinese enterprises entering the European market;
Belgian and European enterprises connecting with Shandong and the Chinese market;
Sino-European enterprise cooperation at the product, channel, brand, technology, and project levels.
Product Display and Sample Experience
Member enterprises can apply for relevant product display support based on product type, display conditions, and project needs.
Related services may include:
- Physical product display
- Sample display and basic management
- Brand material display
- Product function and application scenario introduction
- On-site experience for potential customers
- Business exchange support
- Extended display support during exhibitions and business events
Through physical displays, potential customers, buyers, and partners can gain a more intuitive understanding of product quality, design features, technological advantages, and practical application value.
Business Reception and Cooperation Exchange
Based on specific project needs and actual resource availability, "EUShang Living Room" can assist in arranging appointments for member enterprises, potential customers, buyers, partners, and professional organizations for exchanges.
Related support may include:
- Visit coordination
- Basic business reception
- Product information delivery
- Company information introduction
- Business needs recording
- Sino-European enterprise exchange
- Follow-up liaison and coordination
- Project communication support
"EUShang Living Room" is not only a display space but also a platform for enterprises to conduct small-scale business meetings, project presentations, cooperation negotiations, and market feedback collection.
Digital Dissemination and Remote Display
"EUShang Living Room" emphasizes the synergy between offline display and online dissemination. For enterprises unable to establish a long-term presence in target markets, remote product display and digital content support can be provided based on specific project plans.
Related formats may include:
- Remote product explanation
- Online product display
- Images and short video content
- Enterprise interviews
- Brand story content
- Live streaming product tours
- Digital communication material production
- Multilingual content support
Enterprises can choose suitable digital channels for dissemination based on target markets, customer groups, and communication strategies, to enhance continuous visibility of their products and brands in international markets.
Multilingual and Cross-cultural Communication Support
Chinese and European markets differ in language, culture, business practices, and customer communication styles.
Based on specific project needs and actual service conditions, "EUShang Living Room" can coordinate relevant language and communication support resources for:
- Product introduction
- Business communication
- Customer communication
- Enterprise information organization
- Remote meetings
- Project coordination
- Cross-cultural business communication
Through localized communication support, we help enterprises reduce information barriers in cross-language and cross-cultural exchanges, improving the efficiency of international cooperation.
Synergy with International Brands and Digital Marketing Services
"EUShang Living Room" can synergize with the Chamber of Commerce's international brand and digital marketing services.
Offline, enterprises can establish genuine market contact through product displays, sample experiences, business receptions, and market feedback.
Online, enterprises can expand their market influence through brand content, short videos, remote displays, social media dissemination, digital channel building, and data analysis.
By combining online and offline approaches, we help member enterprises transition from single displays to long-term brand building and international market development.
Which Member Enterprises are Suitable?
"EUShang Living Room" is suitable for:
- Shandong and Chinese enterprises wishing to enter the European market
- Belgian enterprises wishing to enter the Shandong and Chinese markets
- European enterprises seeking Chinese supply chains or partners
- Manufacturing enterprises with export capabilities
- Brand enterprises wishing to test target market reactions
- Enterprises needing continuous follow-up after participating in European or Chinese exhibitions
- Enterprises seeking buyers, distributors, and project partners
- Enterprises wishing to expand international markets through a combination of online and offline channels
Service Model
Enterprise submits request
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Initial communication and product evaluation
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Define target market and display objectives
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Develop display and market support plan
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Sample and brand material preparation
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Offline display and digital dissemination
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Business connection and market feedback
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Follow-up cooperation and project support
Member Services and Professional Project Support
"EUShang Living Room" is a vital component of the Shandong Chamber of Commerce in Belgium's member service system.
Some basic support can be provided based on the Chamber of Commerce's membership categories and relevant member benefits.
For in-depth needs involving long-term sample display, specialized market research, brand and digital strategies, content creation, live streaming promotion, multilingual support, client development, business receptions, project execution, and long-term market operations, specialized service plans can be developed based on the enterprise's specific situation.
For professional projects beyond the scope of basic member services, relevant independent professional service agencies can separately evaluate, quote, contract, and execute based on the specific project content.
Professional Operations and Project Support
AUPM SRL
AUPM SRL is a pet tech and digital innovation company headquartered in Brussels, Belgium.
With its proprietary pet tech brand Veggizoo and flagship product Veggizoo One at its core innovation, AUPM continuously explores the integration of smart hardware, artificial intelligence, data technology, digital platforms, and sustainable product design.
Based on its practical experience in European market operations, cross-border commerce, brand building, digital strategy, and innovation projects, AUPM can serve as one of the professional service partners, providing digital content, brand communication, project coordination, market support, and cross-border business execution for "EUShang Living Room" related projects.
Apply for EUShang Living Room Service
If your company is considering entering international markets, showcasing products, seeking partners, testing market reactions, or engaging in Sino-European business cooperation, please contact the Shandong Chamber of Commerce in Belgium.
We will assist you in understanding relevant member services and professional support plans based on your company's needs, product characteristics, target market, and development stage.
info@eulu.org
